Africa's most innovation beer Castle Lite is well known for Unlocking Extraordinary Enjoyment. Established in 1994, Castle Lite is constantly pushing boundaries with it's events, innovations and communication. The brand is synonymous with the highly anticipated Unlocks Music Experiences, which aims to bring progressive international artists to grace SA shores, seeing the likes of J Cole, Drake, Kanye West and most recently Travis Scott & Bryson Tiller and Chance the Rapper.
DNA is at the forefront of the brand's PR communications from traditional to influencer PR. We aim to ensure that the brand consistently has a beat, ultimately connecting consumers with the most Extra Cold brand in the world in a way that POPS!