Edgars is South Africa's Leading Clothing Retailer with over 300 stores countrywide. Edgars caters for the whole family with products for men, women, kids. The brand is fast growing a big focus on youthful young adult brands, making way for the first ever stand-alone stores for JX and Free2bU.
We deliver 100% brand PR support, strategy and solutions, as well as constantly guide opinion and behavior within the different brand campaigns and briefs fulfilled.
Media and communication is our biggest tool to build, maintain and manage the reputation of the brands from a strategic PR point of view. Our aim is to establish brand identity, digital footprint, increase brand affinity and loyalty.