Flying Fish premium flavoured beer is one of South’s Africa favourite in the flavoured beer category. Launched in 2013 – it has done exceptionally well in the market and has grown in leaps and bounds, certainly exceeding expectations. The beer comes in two variants, pressed lemon and green apple. Recently Flying Fish went on to launch a lighter variant of the beer which contains less alcohol, less calories and sugar, the Flying Fish Chill. The brand which gives its consumers the passport has cemented itself with memorable campaigns such as Street Cruise, Flavour Network and Flavour Zanzibar.
As Brand Architects, we are responsible for ensuring that the brand pops. Our aim is to make sure that we are constantly on the pulse with what our consumers want and what’s on trend. We are responsible for not only meeting the brief but ensuring brands come to life in the most least expected and exciting way.