LION LAGER

Lion Lager is an integral part of SAB's heritage and a legendary brand which was first brewed in 1889 at the Newlands plant in Cape Town. Lion Lager was the biggest seller in the SAB group during the '70s and into the early '80s, with the recent comeback in the 2000’s the brand reposition to appeal to a different target audience.

As DNA BRAND ARCHITECT we curated a five part digital series named ILOBOLA NGE BHUBESI   that was entertaining, through the use of social media we were able to drive conversation and became a brand that South African were talking. Our aim was to we create work that people will relate to and also get them to guzzle some LION LAGER. 

Accolades

PRISM AWARD 2019

Overall winner - Gold 

SA Campaign of the year - Silver

Launch of new product - Gold

Social media as a primary method to lead campaign – Silver

GOLD QUILL AWARDS 2019

2019 IABC Gold Quill Award of Merit: Communication Management > Customer Relations

2019 IABC Gold Quill Award of Merit: Communication Management > Media Relations

2019 IABC Gold Quill Award of Excellence:  Communication Skills > Audio/Visual (iLobola Nge Bhubesi, Lion Larger for ABinBev Africa)

2019 IABC Gold Quill Award of Excellence:  Communication Skills > Social Media Programs (( iLobola Nge Bhubesi, Lion Larger for ABinBev Africa)

2019 IABC Gold Quill Best of the Best Award:Communication Skills > Social Media Programs ( iLobola Nge Bhubesi, Lion Larger for ABinBev Africa)