Steers is one of South Africa’s most iconic burger brands and has been loved for almost 50 years with its legendary 100% pure beef, flamed-grilled burgers. Since its launch, Steers has experienced formidable growth across South Africa and more recently, claiming an international footprint. It's got an extensive network of local restaurants and an increasing number of restaurants operating in Nigeria, Mauritius, Zambia and the UAE.

DNA Brand Architects has conceptualized innovative brand solutions to support Steers' key strategic objects. This includes supporting the brand’s overall strategy, managing media relations and PR, heightening brand awareness, brand reputation, developing social media strategies and influencers marketing.